In the fast-paced, evolving world of franchising, The Entrepreneur’s Source® (TES) stands out as a leading source of support and guidance for aspiring business owners. At the core of TES’s success are the Franchise Business Coaches (FBCs), a dedicated team of professionals who empower Career Ownership Coaches® (franchise business owners) to achieve their goals and realize their entrepreneurial dreams.
A Day in the Life of a TES Franchise Business Coach
A typical day for a TES Franchise Business Coach is multifaceted and centered on adding substantial value to our Career Ownership Coaches. “About eighty percent of our week is spent working one-on-one with TES Franchise Business Owners through scheduled calls,” Dana Besbris, TES Director of Operations, explains. “TES Franchise Business Coaches are partners in growth. They provide perspective from experience across multiple franchisees, help identify opportunities and blind spots, and ask questions that drive better decisions. Our TES Franchise Business Coaches ensure that each franchisee receives the support needed to overcome obstacles, elevate their businesses, and map a pathway to achieve their goals. This tailored approach not only boosts the confidence of franchisees but also accelerates their journey towards success.”
The remaining 20% of a Franchise Business Coach’s time is devoted to initiatives that benefit all franchisees collectively. This includes developing conference topics and continuing education programs. These efforts are designed to address shared challenges and provide franchisees with the latest industry insights and best practices. By fostering a supportive community through these projects, Franchise Business Coaches create an environment where franchisees can learn from each other, share experiences, and feel part of a larger, collaborative network. This dual focus on individual and collective growth ensures that every franchisee has the resources and support they need to thrive in their entrepreneurial journey.
Overcoming Challenges
Business ownership is not without its challenges. A benefit of being part of the TES system is that franchisees have a Franchise Business Coach to help guide them through those inevitable pain points.
One of the main challenges franchisees often encounter is remaining aligned with the highly effective TES system and standards. “Oftentimes we see franchisees start to move away from the brand standard,” says Dana, “This is often where we see things start to break down. The system works; you just have to stay the course. The TES Franchise Business Coaches help franchisees apply the TES coaching model consistently, leverage TES tools and resources, and avoid reinventing the wheel. The coach helps franchisees translate the TES model into daily habits and behaviors that lead to consistent business results.”
“There is a mindset shift that must occur. It cannot be a sales or numbers mindset. We encourage ‘detachment from the outcome’. Our brand promise to our end client is that we are not going to “sell” them or direct them. Through coaching, education, and allowing discovery to happen, those seeking a different path will reach a point of clarity about whether business ownership is a possible way to meet their goals, needs, and expectations.”
Additionally, the solo nature of business ownership can sometimes feel isolating. However, Franchise Business Coaches emphasize that franchisees are never truly alone in their journey. They have the strength of a vast network behind them, including the unwavering support of their Franchise Business Coach and a collaborative team of franchisees. This extensive support system ensures that franchisees always have access to guidance, resources, and camaraderie, empowering them to overcome challenges and achieve success.
Supporting Franchisees to Achieve Their Goals
The support provided by a Franchise Business Coach is comprehensive, starting early in the entrepreneurial journey. “We begin by developing and clarifying what the franchisee’s goals are, particularly their Income, Lifestyle, Wealth, and Equity (ILWE®) goals and creating a 1–5-year plan,” Dana explains. The first twelve weeks are dedicated to training and reinforcing what was learned in the initial training class conducted in Southbury, CT. Afterwards, the focus shifts to business coaching, emphasizing brand standards, franchise commitments, and effective business management.
The support Franchise Business Coaches provide is also emotional, helping franchisees navigate the rollercoaster of emotions that come with starting a new business. “A lot of our early role is coaching mindset,” Dana says. This involves reminding franchisees of their commitments and goals, helping them manage their expectations, and providing practical support on various business aspects, such as coaching conversations and day-to-day operations.
Success Stories
Dana shared several success stories that demonstrate the power of effective coaching. In one case, a franchisee struggled to balance business priorities with lifestyle goals, and as a result, their business was not thriving. Through targeted coaching, we helped the franchisee realign their focus, prioritizing business growth before lifestyle improvements. This change allowed the franchisee to achieve their business objectives and eventually enjoy the lifestyle they wanted.
Another story involved a top-preforming franchisee whose motivation had shifted towards more ego-driven goals. The result was unrealistic and unsustainable goals. Through coaching, they refocused on their original ILWE® goals, creating a new vision and reinventing their business within a year. These stories demonstrate the power of coaching in identifying blind spots and making necessary adjustments for sustainable success.
Staying Updated and Relevant
To ensure their coaching remains relevant and effective, Franchise Business Coaches engage in continuous learning and professional development. They partner with organizations like Strategic Coach and follow the Entrepreneurial Operating System (EOS) model. Weekly meetings allow them to identify, discuss, and solve problems collaboratively. Additionally, they listen to franchisee feedback through surveys and peer performance groups, using the information to improve their coaching methods and stay ahead of emerging trends. This collaborative approach ensures the franchisees feel heard and valued, fostering a strong sense of community and support.
TES Franchise Business Coaches play a pivotal role in the success of TES Career Ownership Coaches®. Through personalized support, continuous learning, and a deep commitment to franchisee success, Franchise Business Coaches help create a thriving community where franchisees can achieve their ILWE® goals and build sustainable businesses. Their dedication and expertise make The Entrepreneur’s Source® a leader in the franchising industry, empowering individuals to take charge of their careers and create fulfilling lives. We believe in the power of coaching so much, not only is this the essence of the service we provide to the public, but we subscribe to it internally as well. That is why we have made a commitment that every Franchise Business Owner should have their own Franchise Business Coach.
