Leveraging Skills for Success as a Career Ownership Coach: Insights from TES’s Director of Franchise Development
Becoming a successful business franchise coach is more than just matching individuals with the right opportunities—it’s about guiding them through life-changing decisions with a deep commitment to their success. At The Entrepreneurs’ Source (TES), coaches use their unique skill sets to guide clients through their journey toward business ownership. This journey often starts with earning your franchise coaching certification and discovering which franchise opportunities align with your goals. TES offers one of the best franchise opportunities for aspiring coaches who want to start a low-cost, home-based business.
Eric Missbrenner, director of franchise development at TES, emphasizes the importance of one crucial skill: servant leadership. “Servant leadership, first and foremost, is what makes a coach successful,” he shares. “I think a lot of that is just something you have in your DNA, or you don’t.” Being a coach at TES is about listening, asking the right questions, and truly caring about helping others. When someone transitions from a corporate career, they need a coach who can inspire, encourage, and support them with understanding and empathy.
A common thread we see in successful coaches is a passion for helping others. Whether someone comes from a tech, HR, or teaching background, the best coaches have always found joy in mentoring and empowering others. Eric shares, “This desire to help people grow and succeed is at the heart of what we do at TES.”
Transition from Corporate to Franchise Ownership
For many professionals, investing in a franchise is a powerful next step after a corporate career. Making the leap from a corporate job to business ownership can be daunting. The transition requires self-determination and commitment—a shift that isn’t always easy for those used to having a manager overseeing their work. “When you start a franchise, any business, you’ve got to give it a lot of love and attention. No one is there to manage your time, which is up to you.”
Success as a franchise owner isn’t about having the right skills; it’s about having the discipline to immerse yourself fully in your business and its system. “It’s critical to recognize that self-drive is essential to make your business work. As Eric advises, “If you don’t fall in love with that system and really commit yourself to it, there’s no reason you should be investing in that business.” That’s why TES provides franchise coach training to equip new coaches with the tools and structure they need to succeed.
Connecting the Dots: The Role of Transferable Skills
One of the greatest misconceptions potential franchisees have been that they need to choose a franchise based solely on their previous job experience. Eric notes that many clients come to TES thinking that their skills, whether in engineering, tech, or healthcare—must align directly with the industry they pursue. However, he explains, “While, yes, there are definitely transferable skills, there’s also a lot that we can teach people that don’t necessarily involve their previous career.”
For example, Eric tells the story of a potential franchisee who was an engineer but didn’t enjoy the technical side of the job. Instead, what they loved was leading people and producing new ideas. By focusing on what clients truly enjoy about their previous roles, coaches at TES help individuals find a business opportunity that plays to their strengths. That passion for leadership and innovation can translate into countless franchise opportunities that may have nothing to do with engineering itself.
At TES, it’s about understanding the whole person, not just their resume. We ask clients to dig deeper into their personal motivations, passions, and goals to find a franchise opportunity that’s a good fit. As Eric puts it, “It’s not always about your skill set; it’s about connecting the dots between what you love doing and what opportunities exist.”
The Role of the Coach: More Than Just Matching People with Franchises
A franchise coach’s success isn’t measured just by the number of franchises awards they award, but by how well they help clients make informed decisions. Eric explains, “Success is helping our clients gather enough information at a pace that they’re most comfortable with, to make an educated decision for themselves and their family as to whether any of this is for them or not.”
Even when clients don’t move forward with a franchise, they walk away having learned valuable lessons about themselves. It’s a win-win. “There are the people that do not proceed. To me, that’s a victory. Maybe that person isn’t cut out for business ownership, and that’s okay,” Eric shares. This mindset is vital for coaches—it’s not about awarding a franchise at all costs but about guiding clients to decisions that will help them lead fulfilling lives.
While not every client will move forward with a business, the clarity and self-discovery gained through the franchise coaching experience is invaluable. As a franchise ownership advisor, your role is to guide—not sell—helping individuals make confident, informed decisions.
Encouragement for Aspiring Coaches
For those considering becoming a franchise business coach, Eric’s advice is clear: commit to the process and genuinely care about the people you’re helping. When you can connect the dots between a client’s passions, goals, and the opportunities a franchise offers, you can make a lasting difference in their life. TES is not just a business; it’s a community of people who care deeply about helping others achieve their dreams and find new paths to success. Learn more about how TES supports franchise coaches and what makes our coaching opportunity unique.
If you’re ready to embrace the rewarding role of a franchise business coach and use your skills to empower others, join the TES family, and help people make life-changing decisions that put them on the path to success. Become a Franchise Coach with TES
