TES Insights
Gus Iurillo: A Safe Space for the Self-Discovery Process in Business
Like many entrepreneurs, Gus Iurillo looks for future opportunities to guide his success. He knew the field of franchise-coaching was an up-and-coming multi-million dollar industry, so he looked for the industry pioneer, The Entrepreneur’s Source. Iurillo started coaching with The Entrepreneur’s Source 14 years ago, “I chose it because I really like the field of coaching, the opportunity to work from home, but also the opportunity to help other people realize their dreams and aspirations.”
Iurillo finds fulfillment in his role as part mentor, part muse, and part business advisor. “I speak to clients once a week. I’m someone they can turn to as they’re trying to figure things out. They’re scared and not quite sure what to do next. For the two or three months that we’re working together, I’m really helping hold them accountable but also helping to create a safe space for them to explore.”
That safe space sets The Entrepreneur’s Source apart and allows coaches to guide their clients. The Entrepreneur’s Source provides Iurillo with the support he needs to help his clients succeed. “We have a book that we provide to our clients, but I think it’s more our methodology, our process of creating a safe space, and truly coaching people as opposed to having them feel like, ‘I’m buying a franchise.’ Our point of difference [from other franchise-coaching companies] is more the self-discovery process, as opposed to being a franchise-buying process.”
The one-on-one guidance fosters a relationship that gives back to his coaching franchise, and his entrepreneurial spirit spreads to the client. “This is a great business for someone who truly wants to help other people and has a deep empathy for making a difference in other peoples’ lives, while at the same time potentially enriching their own,” Iurillo says. “It’s one of those, ‘Do well by doing good’ type of businesses. It’s designed for people who are both proactive at managing their life and their career, but also want to help other people realize their career aspirations.”
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